All Systems Go? The Importance of Post-Launch Support to Your Website

All Systems Go? The Importance of Post-Launch Support to Your Website

Congratulations! Your web site is now live! … But wait, is that it?! Maintenance is essential to keep your website working and up-to-date. It needs constant attention and nurturing. There is a lot of work that goes into creating highly appealing and functional websites. And the work does not end for you or your website designer when the site is launched. It is never all systems go. There will always be room and opportunity for improvement. You need to keep your users engaged and coming back for new and relevant information. Below are the top four reasons why you need post-launch support from your website designer. 1. Stay fresh. Keep your content current. Add new blog posts. Create new pages. Adjust a homepage slider. Whatever it is, your website’s appeal needs to continue to improve through new and custom functionality. 2. Update everything. Your CMS. Your themes. Your plug-ins. Whatever you have for your backend and whatever you put on it, there will always be pending and necessary updates. 3. Squash bugs. Hackers crawl the Internet for weak and unsuspicious victims. Keep your website bug-free. 4. Analyze progress. Hopefully you set up systems in place (like Google Analytics and SEO) to track metrics and increase visibility on the Internet. You must know your traffic sources. You must understand the user experience analysis. The Internet is in a constant state of changing. Keep up. Always be ready and capable to evolve with the world around it. Using a website designer’s post-launch program will help your system...
Eenie… Meenie… Miney… Mo..

Eenie… Meenie… Miney… Mo..

Four Keys to Picking the Perfect Theme for Your Website WordPress is the top content management system (CMS). With the thousands of themes out there, it can be overwhelming, frustrating and downright confusing. Do you just go with the really pretty theme on the demo? How about that theme with the fancy name? Or the one that looks super easy to use? Definitely NOT! Here are four keys that will help you to pick the perfect theme for your WordPress site. Identify the Purpose of Your Website First, define what you want and what you need for your website. What is the purpose? There are many categories… business, eCommerce, multimedia driven, magazine or newspaper, personal, portfolio showcase, or maybe you just want a simple blog to share your thoughts and experiences. Whatever the purpose of the site is it is essential that you are clear on what the website is for to pick the right theme that will match your contents. Recognize the Functionality of Your Website This next step is just as crucial as the first one. Your answer will correspond with your website’s purpose. For example, does it need to have a membership or maybe an eCommerce functionality? A membership site is used to protect certain pages and contents exclusive for your members and subscribers and an eCommerce site is used for selling products. Compare Back-end Features and User-Friendliness Now that you have identified the purpose of the site and the functionality you want, you should take figure out the back-end. Unfortunately, with most themes you won’t know how the dashboard looks and how easy it is...